a strategy-led creative studio that creates worlds people want to step into.

Brand strategy, creative architecture, and production-ready assets.

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Meet the founder

Hi, I’m Laura. I started Zynith to help strong strategy show up clearly in the real world, not just in decks and discussions, but in the brand experiences customers actually see and remember.

I spent eight years in commercial brand management working on brands consumers know and love, including La Marca Prosecco, and more than a decade designing for clients ranging from founders and local businesses to large organizations like Gallo.

That mix of experience shapes how I work. I bring the strategic rigor of the brand side, the taste and detail of a designer, and the practicality to carry an idea all the way through to polished, usable deliverables.

Zynith is a one-person studio by design: senior-level thinking, direct collaboration, and none of the agency drag.

If you’re building a brand that needs both clarity and craft, you’re in the right place.

Services

Brand strategy


Positioning, messaging, naming support, and strategic direction that make better creative decisions easier.

Creative Architecture


Brand worlds, visual direction, campaign concepts, and cohesive design systems built to feel distinct and consistent.

Production-ready execution


The decks, assets, materials, and polished outputs that bring the strategy to life where customers actually encounter it.

Trusted by

  • Laura's ability to listen to clients needs and ask specific and penetrating questions to get to the root of what they wanted led to some of the most innovative designs and art that we ever shipped. Her embrace of challenging projects when others would demur lead to exceptional growth as a designer and her understanding of brands and image. Her communication skills, her ability to work under tight deadlines, her seemingly boundless creativity and ability to quickly iterate based on feedback are an asset to any team or organization. You will be hard pressed to find anyone more talented or driven. I highly recommend her for your team or organization, as she is truly exceptional.

    Justin Ribeiro, Ph.D.
    DM Design & Innovation Fellow and Engaged Practitioner Scholar at CWRU

  • "Working with Laura was a great experience. She truly listened and took the time to understand my work and goals, asking thoughtful questions that quickly got to what mattered most. As a creative professional, I’m selective about advice, and her strategic marketing perspective and original thinking were thoughtful and spot-on. Her recommendations were practical, specific, and immediately useful. She absolutely nailed it. I’m already seeing the benefits in my day-to-day work and would recommend her without hesitation."

    -Monica Perrone

    Owner of Monica Perrone Landscape Architecture

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